Christopher Chenyi Keyser

Finance Professional & Strategic Advisor
I translate numbers into strategic action, transforming financial data into meaningful business insights that drive growth and efficiency.
"Numbers tell stories, I help you listen"
— Christopher Keyser

My Philosophy

How I approach finance to drive real business value

🎯

Keep It Simple

Finance should be accessible, not intimidating. I believe in stripping away unnecessary complexity to focus on what truly matters—clear insights that drive decisions.

🤝

Support Operations

Finance exists to empower the business, not constrain it. I work closely with operators to provide the KPIs and insights they need to drive revenue and growth.

⚡

Right Tool, Right Job

Accounting financials should stay financial—clean, compliant, and clear. When operations need strategic insights, that's where FP&A steps in with purpose-built analysis.

"I've learned that the best finance teams don't just report what happened—they illuminate what's possible. My role isn't to complicate the numbers; it's to make them work harder for the business."

This philosophy has guided my work from startup to scale-up environments. Whether I'm implementing a new ERP system, optimizing cash flow, or building financial models, I always ask: Does this make the business more effective? If the answer isn't a clear yes, we're overcomplicating things.

Great finance isn't about showing how smart you are with complex models—it's about making everyone else smarter with clear, actionable insights.

My Professional Journey

Stories of growth, challenges overcome, and value delivered

The Vets

Building Financial Intelligence for Scaling Veterinary Care

When The Vets brought me on as FP&A Manager, they were experiencing rapid growth but needed better financial visibility to make strategic decisions. I stepped in to build the financial infrastructure that would support their expansion while maintaining operational excellence.

I created dynamic financial models that don't just track numbers—they tell the story of the business. By integrating revenue forecasting with capacity planning and operational KPIs, leadership now has real-time insights into what's driving growth and where opportunities lie.

Built: Comprehensive financial reporting that transforms complex data into actionable insights for regional operations
Delivered: Board-ready financial packages and 13-week rolling cash flow models for strategic planning
BetterVet

Turning Financial Discipline into Growth Catalyst

BetterVet was at a critical juncture—managing $10M in debt while scaling operations. As Assistant Controller, I became the bridge between financial stewardship and aggressive growth goals. The challenge wasn't just managing money; it was optimizing every dollar to fuel expansion.

Through surgical precision in G&A optimization and deep partnership with operations, I helped transform BetterVet's financial profile. We didn't just cut costs—we strategically reallocated resources to drive a 32% EBITDA improvement while maintaining growth momentum.

Impact: $300K annual savings through strategic contract negotiation and process optimization
Result: Reduced $400K monthly marketing spend without compromising growth trajectory
BetterVet

Building Systems for Scale

As BetterVet grew from startup to scale-up, our financial systems needed to evolve rapidly. I led the charge on implementing Oracle NetSuite, transforming how we managed our financial operations across multiple states and employment types.

The real test came during our first external audit. Working with 150+ team members across W2 and 1099 classifications, complex multi-state payroll, and rapid growth, we needed bulletproof processes. The result? A clean audit opinion that validated our financial integrity.

Achievement: Reduced month-end close time by 3 days through ERP implementation
Milestone: Successfully navigated first external US GAAP audit with clean opinion
BetterVet

Foundation Building in High-Growth Environment

Joining BetterVet as Staff Accountant meant stepping into the exciting chaos of a fast-growing startup. With month-end closes, financial statement preparation, and the pressure of an upcoming Series A, every detail mattered.

When Alta Partners led our $40M Series A raise, I was right in the thick of due diligence, ensuring our financial house was in perfect order. It was my first taste of how solid accounting fundamentals become the bedrock for major business milestones.

Responsibility: Complete financial statement preparation and multi-entity consolidations
Success: Supported $40M Series A fundraising through meticulous due diligence preparation
Spur Reply

Where Data Visualization Met Strategy

My journey in professional finance started at Spur Reply, where I discovered the power of turning raw consultant performance data into compelling PowerBI visualizations. This internship taught me that numbers without story are just spreadsheets—but numbers with narrative drive decisions.

Learning: Transformed complex data into strategic insights that shaped sales strategy

Core Skills

Technical expertise and financial acumen for modern businesses

📊 Financial Expertise

Month-end Close US GAAP Financial Modeling Cash Flow Forecasting KPI Development Cost Optimization

đź’» Systems & Technology

QuickBooks NetSuite PowerBI Advanced Excel Rippling Bill.com Carta Cash Pro

Let's Connect

Ready to discuss how financial strategy can drive your business forward